Please visit our blog to read interesting posts about business and life.

Don’t be like Bob, who believes his customers don’t use the internet to discover his business; instead, explore our blog for valuable insights like the professional approach to email usage or techniques to prepare your business for a recession, and if you require further clarification, we’re here to guide you as your business consultant.

When do you plan to start your business? If not today, then when?

Now is the time to get to work or face the possibility of being left behind. And so we live in a time of significant change happening right before our eyes. Consequently, we have all witnessed small, medium, and large businesses that have closed or are closing. But, unfortunately, they didn’t listen and weren’t watching.


  1. Call Us: 203-744-3700
  2. Text Us: 203-628-2537
  3. Emil Us:

Business Consulting Services: You have an idea; where do you start?

  • Step one is to Make Contact.
  • Strategy Development: Assisting businesses in defining their long-term vision, goals, and strategies for growth and success.
  • Market Research and Analysis: Conducting market research to gather insights on industry trends, customer preferences, and competitive landscape.
  • Business Planning: Helping businesses create comprehensive business plans, including financial projections, marketing strategies, and operational frameworks.
  • Process Improvement: Identifying inefficiencies in business processes and suggesting improvements to enhance productivity, reduce costs, and streamline operations.
  • Organizational Design and Development: Assessing organizational structure and culture and recommending optimizing efficiency, communication, and employee engagement.
  • Financial Analysis: Analyzing financial statements, evaluating profitability, assessing financial risks, and developing strategies for financial management.
  • Marketing and Branding: Developing marketing plans, conducting brand audits, and offering strategies to improve brand positioning, customer targeting, and promotional activities.
  • Risk Management: Identifying potential risks and developing risk management strategies, including contingency planning, insurance evaluation, and compliance assessments.
  • Change Management: Guiding organizations through transitions such as mergers, acquisitions, and restructuring and providing support for managing resistance and fostering employee adoption.
  • Technology Consulting: Evaluating technology needs, recommending software solutions, and assisting with digital transformation initiatives.
  • Sales and Business Development: Analyzing sales processes, identifying growth opportunities, and providing strategies to enhance sales effectiveness and customer acquisition.
  • Supply Chain Management: Optimizing supply chain operations, improving logistics, and enhancing inventory management processes.

Website Design & Development:

  • Website content optimization strategies: This involves optimizing the content on a website to improve its visibility, relevance, and ranking in search engine results. It includes keyword research, on-page optimization, meta tags optimization, content structuring, and other techniques to enhance the website’s performance.
  • Complete Implementation of back-end + hosting operations, including CMS: This service includes setting up and configuring the back-end infrastructure of a website, which involves tasks such as choosing a suitable hosting provider, installing and configuring a Content Management System (CMS) like WordPress or Squarespace, and managing the technical aspects of hosting the website.
  • Develop Website conversion strategies: This service focuses on improving the website’s ability to convert visitors into customers or achieve specific goals, such as generating leads or increasing sales. It involves analyzing user behavior, optimizing call-to-action elements, improving user experience, implementing A/B testing, and employing various techniques to enhance conversion rates.
  • Website Design and Development: This service encompasses the entire process of creating a website from scratch or redesigning an existing one. It involves designing the website’s layout, user interface (UI), and visual elements and developing the necessary functionality and features using programming languages like HTML, CSS, and JavaScript or frameworks like WordPress or Squarespace.
  • Direct to Consumer (Digital Web First): This concept refers to a business approach focusing on selling products or services directly to consumers through digital channels, primarily through a website. It emphasizes the importance of online presence, user experience, and utilizing the web as the primary platform for engaging with customers and conducting business transactions.
  • E-commerce services involve creating online stores where businesses can sell products or services directly to customers over the Internet. This includes designing product catalogs, implementing secure payment gateways, managing inventory, order processing, and integrating features like shopping carts, customer reviews, and product recommendations.
  • Marketplaces are platforms that connect multiple sellers with potential buyers. Developing a marketplace involves creating a website that facilitates transactions between buyers and sellers, managing product listings, ensuring secure transactions, implementing review and rating systems, and providing features for sellers to manage their stores.
  • Blogs and Blogging services involve creating and managing blog websites where individuals or businesses can publish articles, news, or other types of content. This includes designing blog layouts, implementing content management systems like WordPress, enabling social sharing features, and optimizing the website for search engine visibility.
  • Portfolio websites are designed to showcase an individual’s or a company’s work, skills, or achievements. This service involves creating visually appealing and organized portfolios that effectively display the client’s work, whether it’s artwork, photography, design projects, or professional accomplishments.
  • WordPress® is a popular content management system (CMS) that allows users to create and manage websites easily. This service involves designing and developing websites using WordPress, customizing themes, adding functionality through plugins, and providing ongoing support and maintenance.
  • SquareSpace® is another website-building platform that enables users to create professional-looking websites with its drag-and-drop interface and pre-designed templates. This service involves designing and developing websites using SquareSpace, customizing templates, integrating third-party tools, and managing content and features.
  • HTML + CSS: HTML (Hypertext Markup Language) and CSS (Cascading Style Sheets) are the fundamental languages for structuring and styling websites. This service involves creating and customizing websites using HTML and CSS, ensuring proper layout, visual presentation, and responsiveness across different devices and browsers.

Marketing and Digital Marketing:

  • MPO Market Place Optimization: The strategic process of enhancing product placement and visibility within online marketplaces to maximize sales and customer engagement.
  • Traditional Media Marketing or TMM: Promoting products or services through conventional advertising channels such as television, radio, print, and outdoor media.
  • Publicity or Public Relations (all publicity is good publicity if you understand that): Managing and shaping a brand’s or individual’s perception through media coverage and communication efforts, believing that any attention received can be beneficial if understood correctly.
  • SM or Sales Methods: Various approaches for selling products encompassing physical store transactions, digital sales on online platforms, and interpersonal sales interactions.
  • Email Marketing: Promotional efforts that send targeted messages and offers directly to individuals’ email inboxes.
  • Content Marketing: Creating and distributing valuable and relevant content to attract and engage a target audience to build brand awareness and customer loyalty.
  • SMM or Social Media Marketing: Utilizing social media platforms to promote products, engage with customers, and build a brand’s online presence.
  • Affiliate (influencer): An individual who collaborates with a brand to promote its products or services through their own online presence and receives a commission based on the sales generated through their unique affiliate link.
  • VM or Video Marketing: Using video content to market products or services, leveraging visual and auditory storytelling to capture and maintain audience attention.
  • SEO or Search Engine Optimization: Optimizing online content to improve its visibility and ranking on search engine results pages to drive organic (non-paid) traffic.
  • SEM or Search Engine Marketing: Paid advertising campaigns that appear on search engines to increase a website’s visibility in search engine results.
  • PPC or Pay Per Click / Online Ads: An online advertising model where advertisers pay a fee each time their ad is clicked, commonly used in search engine advertising and other digital platforms.
  • DA or Data Analytics: Examining and interpreting data to extract valuable insights that inform business decisions and strategies.
  • RM or Reputation Management and Mitigation: Activities aimed at monitoring and controlling an individual’s or brand’s online reputation and addressing and minimizing any negative perceptions or publicity.

SEO – Search Engine Optimization:

  • On-Site/Page SEO (Download The SEO Into Booklet)
  • Off-Site SEO
  • SEO Audits
  • SEO keyword research
  • SEO ranking strategy
  • SEO performance and reporting
  • Develop SEO optimization strategies
  • Develop SEO website conversions

Product Design & Development:

  • Product Design
  • Product Design & Product Development
  • Prototyping
  • Market Ready Prototyping
  • USA Manufacturing
  • Overseas Manufacturing

When hiring a Business Consultant and Digital Marketing expert, ensure they have created successful, verifiable businesses. For example, over the past 20 years, Emil Vicale has created business successes and continues to be a Business Leader and Digital Marketing Expert.

Below are samples of our work from product-based businesses, Service-Based Businesses, Informational Businesses (websites), and Craft / Handmade Businesses.

I’ve heard it all while offering Business Consulting & Digital Marketing Services. Subsequently, the question I often hear is how to get back to the good old days.


Physical products or product-based businesses design, engineer, and fabricate products offered to the market & sold for a price
  • HeroBuilders® is a product-based business that makes Custom Action Figures. They started by making Political Action Figures. Herobuilders website is HTML5, mobile-first, AMP-enabled with a content management system, and has an eCommerce shopping and digital shopping cart.
  • CustomEasyButton® is a product-based company that created the Custom Record-able Easy Button. Outside suppliers make this product to the specifications we developed. The website is HTML5, and CSS has an integrated WooCommerce eCommerce shopping cart.

The service-based business provides work performed by an expert in a specific field in return for payment. Typical Service-based businesses are cleaning, landscaping, education, beauty, health, accounting, etc.
  • Be Big Be Brave is a service business founded by a mom and social worker who wanted more for her daughters. Emil Vicale Consulting took this firm from a dream to reality. This website is a Squarespace site with an eCommerce shopping cart.

Informational Businesses: An information-based website about a specific subject, like a Blog. These informational-based businesses can be educational or motivational.
  • Emil Vicale® is an example of a WordPress Site. We market to Connecticut and NY regions. This site focuses on our work and how we can help others.

Handmade or Craft-Based Business: A Craft-based business is typically a small business making goods. Those goods are handmade by artisans or skilled craftsmen with particular skills.
  • ToyBuilders is an example of a Handmade and craft business. Toybuilders introduced the masses to 3D Design, 3D printing, and 3D manufacturing. Here is an extraordinary mention in Popular Science in 2001. This website is mobile-first HTML5 with a content management system.
  • Don Cray, designed by Emil Vicale, is an example of a perfect product design wonderfully executed. The Arch Humidor is an example of a Handmade product. People recognize the Arch Humidor as the most beautiful Humidor ever made.


If you are starting or are an established business, we can help you. In recent years the internet and the art of marketing your business online have become increasingly complex. Many steps (best practices) are needed to become a searched and visited company online. You don’t need to have a business to call us. We can help if you have a great idea, skill, hobby, or knowledge of a particular skill. Let’s discuss how we can help you.

Online Business Development | Business Consultant | Branding | Web Design | Marketing | Product Design| Reputation Management | Technology Tutor