Branding | Company Branding | Company Branding Ideas | Building a Brand
Company Branding is the art/skill and discipline of creating your company’s overall feel (brand) or business. That feel or look consists of many components that together make your brand.
A question I hear all the time is, When do I hire outside for your Branding needs? The clear answer is that you start a new business anytime or are trying to change your company Branding. Having help from outside your core group will bring new fresh ideas that will enhance your Brand.
Branding your Company also falls under the Marketing umbrella and is the practice of creating a name, symbol, or design. This Brand identifies & differentiates a product from other products. An effective brand strategy gives you a significant edge in increasingly competitive markets.
When starting your business or Company, the company name and Brand can dictate your future success. Being consistent with your branding material, physical or digital, will help your Brand grow and succeed. Having a solid and recognizable brand, either through its name logo or customer experiences, gives you an advantage.
Some examples of what a Brand can be are below. All 3 are different business types and have other business models. But what they all have is a Great Logo, a Great Name, a cohesive website name that is a (.com)