Branding | Company Branding | Company Branding Ideas | Building a Brand
Company Branding is the art/skill and discipline of creating your company’s overall feel (Brand) or business. That feel, values, principles, or look consists of many components that together make your Brand.
I am always asked, when should I hire outside for your Branding needs? The clear answer is that you start a new business anytime or are trying to change your company’s Branding. Help from outside your core group will bring new fresh ideas that will enhance your Brand.
Branding your company also falls under the Marketing umbrella and is the practice of creating a business with clear core principles, message, name, symbol, color pallet, or design. This Company and Brand identify & differentiates a product from other products. An effective brand strategy gives you a significant edge in increasingly competitive markets.
When starting your business or Company, the company name and Brand can dictate your future success. Consistent with your branding material, physical or digital, will help your Brand grow and succeed. A solid and recognizable brand, through its name logo or customer experiences, gives you an advantage.
Some examples of a business with a clear company Brand are below. All 3 are different business types and have other business models. But what they all have is a Great Logo, a Great Name, a cohesive website name that is a (.com)