SEO, which stands for Search Engine Optimization, is the practice of optimizing websites and online content to improve their visibility and ranking in search engine results pages (SERPs). It involves various techniques and strategies to make websites more search engine-friendly, ultimately increasing organic (non-paid) traffic. SEO encompasses various aspects such as keyword research, on-page optimization, technical optimization, link building, and content creation. By implementing SEO best practices, businesses, and website owners can enhance their online presence, attract more targeted visitors, and ultimately drive higher conversions and success in the competitive digital landscape.
