WHAT IS MARKETING & ONLINE MARKETING
Simplified marketing creates interest or demand for a product or service. Then, that product or service is exchanged for payment. In short, Marketing is the Product, Price, Promotion, and Delivery of a product or service.
A typical role that marketing departments play in an organization’s success is effectively and efficiently communicating companies’ products or service offerings to a specific group or audience of people who would either want or benefit from that product or service. But, of course, they may play different roles in different organizations and how that organization is structured.
TRADITIONAL AND ONLINE MARKETING METHODS ARE:
Traditional Media Marketing or TMM: Traditional Media Marketing, or TMM, is the tried and true method that works all day, every day. Unfortunately, today’s marketing dudes widely overlook TMM because they lack experience, knowledge, and the complicated and tedious process of implementing these methods. TMM is the quickest way to break into new markets or local markets quickly and precisely.
- Television
- Radio
- Direct Mail
- Billboards
- Banners
- Local Events
- Door to Door or Face to Face
- Cold Calling
- Emailing
Publicity or Public Relations (all publicity is good publicity sometimes): What is Publicity? Simply put, publicly is the ability to publically cause attention to your brand, product, or service.
- Press Release
- Public Events
- News Outlets: Print, Radio, and TV
This video is an example of Media Marketing, commonly known as publicity. This type of publicity is invaluable because it is typically free, and its return on effort can be calculated almost immediately.
SM or Sales Methods happen at physical stores, digital sales, and person-to-person.
VM or Video Marketing
SEO or Search Engine Optimization
SEM or Search Engine Marketing
SMM or Social Media Marketing
PPC or Pay Per Click / Online Ads
DA or Data Analytics
RM or Reputation Management and Mitigation
MPO Market Place Optimization
Digital Marketing uses online methods to market a needed or wanted product/service for payment.
If you are starting or are an established business, we can help you. Unlike other firms without real practical experiences, our successes speak for themselves. In recent years the internet and the art of marketing your business online have become increasingly complex; many steps (best practices) are needed to become a searched and visited company on the internet. So call us if you have a great idea, skill, craft, hobby, intellectual knowledge, or just a pickup truck and need some help in some areas.
