Video Marketing and Social Video Marketing is one of the best ways to speak to customers and drive engagement.
I THINK ABOUT A VIDEO AS AN AUTOMATED SALES ASSOCIATE THAT WORKS 24/7.
An excellent example of both Video Marketing and Social Marketing is the below. The Video was the first video made by HeroBuilders®. The cost to make this video was meager. Therefore, the ROI is valuable and still vital.
VIDEO MARKETING AT ITS BEST, THE VIDEO BELOW IS A BASIC HOW-TO VIDEO. IT IS A SIMPLE AND UNPOLISHED VIDEO. TO OUR SURPRISE, THE VIDEO RECEIVED WELL, AND ON 5/1/19, THE VIDEO PASSED 50,000 VIEWS.
VIEWS AND VIEWERS ALWAYS LEAD TO SALES. YOU CAN THINK ABOUT VIDEOS AS AN AUTOMATED ON-DEMAND SALES ASSOCIATE THAT IS READY TO WORK 24/7. THE DEVELOPMENT COST FOR THIS VIDEO WAS VERY LOW AND IS A ONE-TIME COST THAT DIRECTLY BOOSTS ENGAGEMENT IN YOUR BRAND. YOUR ROI IS INCALCULABLE.
OTHER VIDEO STATS INCLUDE (Stats Shown from 3/15 to 5/19):
- 226,891 Minutes Watched
- 4:29 Average View Duration
- 50,422 Views
- 338 Likes
- 52 Comments
- 233 Shares
- 148 New Subscribers
- And it made some money, now how cool is that!?